Marchex Stages A Comeback
Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but...
Tagged: interactive
Invodo Announces Support by Leading Tag Management Platforms
Video company’s conversion tracking tags are supported by BrightTag, Ensighten, IBM® and Tealium® AUSTIN, Texas – Digital website tags play a key role in helping...
Measuring Amazon, eBay’s Media, Market Placements
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their...
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment
WESTLAKE VILLAGE, Calif. and NEW YORK – ValueClick, Inc. (NASDAQ:VCLK) announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O)...
Phluant Mobile and Mediaocean Prisma Partner to Provide Seamless Centralized Mobile Ad Platform
Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns NEW YORK – Phluant Mobile, the leading platform in mobile display advertising and ad...
Gerard Barron, Co-Founder and Former CEO of Adstream to Serve as Executive Chairman for Kannuu
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
Infographic: Engaging Your Customers with Digital Content in 2014
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Glam Media Canada and Lainey Gossip Announce Strategic Partnership
Glam Media Canada Expands its Reach within Celebrity & Entertainment Verticals Toronto, Canada — Glam Media, Inc.(www.GlamMedia.com), a leading vertical social media company with the largest...
How Audience Extension Hurts Data’s Integrity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Chango’s Martyn Bentley explains how Twitter is going programmatic
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the...
YuMe Opens Office in Germany as They Continue Expansion in Europe
YuMe identifies Germany as a key market to their European expansion plan and appoints Richard Kidd as Country Manager NEW YORK – YuMe, Inc. (NYSE:...
