Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
Tagged: interactive
Huawei creates global push for Ascend P7 smartphone launch
Huawei has unleashed a mass campaign to support the launch of its new Huawei Ascend P7 smartphone. WPP’s TeamHuawei, dedicated to provide global communications services...
Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
For Puncak Semangat, success lies beyond TV
Puncak Semangat offers a view into how it hopes to make money from Digital TV, Karamjit Singh reports. Via DNA
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
Data pick of the day: 70% online Baby Boomers have FB account
Amongst the three age groups – Baby Boomers (now the senior citizen consumer base), Gen X and Millennials (born after 1982) – Facebook is still...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
Simplify, streamline, sequence: Phil Duffield’s advice to programmatic players
The common complaint from marketers in context to advertising technology such as programmatic is the maze that needs to be navigated before the marketer reaches...
Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
