MetLife assigns creative duties to BBDO Honk Kong
BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong,...
Tagged: interactive
Data pick of the day: 50% onliners visit Google via mobile
Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays...
Text100 bolsters Malaysian leadership team
Integrated communications consultancy, Text100 has named Vijayaratnam Tharumartnam as Managing Consultant for Text100 Malaysia. He will lead the agency’s operations in Malaysia, while delivering strategic...
Johnson’s Baby woos consumers with BBDO’s social experiment
BBDO Singapore conducted a social experiment called ‘play experiment’ for Johnson’s Baby Active Fresh range to promote outdoor physical playtime for children. Parents in Singapore...
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth...
WPP School of Marketing & Communications graduates its first class
The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first...
‘Brands aren’t people. And if they were, they’d hate ads too.’
Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic...
Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of...
WPP names Randy Duax as Talent Director, Asia
WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent...
Move Over, Cookie. Here Comes The Ad ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join...
Data pick of the day: Mobile rules online time in Saudi, Thailand
Smartphones and high speed mobile internet have enabled internet browsing on-the-go. According to Global Web Index, people in Saudi Arabia, Thailand, the UAE and Hong...
Ranveer Singh is now Ranveer Ching
Ranveer Singh, the new brand ambassador for Ching’s Secret, changed his Twitter name to Ranveer Ching!! The star has taken this unique initiative to further leverage his digital...
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
Chances are, if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of...
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
Mindshare partners with Next Billion
Mindshare has partnered with Next Billion to offer new-age solutions tailored to emerging market consumers. After the launch of the GEMS (growth and emerging market...
