#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Tagged: interactive
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Ahead of global media review, Unilever consolidates search biz with Resolution
Unilever has consolidated its search engine marketing and search engine optimisation duties with Omnicom’s Resolution Media following a pitch process. Resolution will work with sibling...
What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
Bloomberg aims for broader audience with new site
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Axiata believes it's not too late to tackle digital media play
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last...
XAPPmedia Wants To Help Terrestrial Broadcasters Transition To Digital
DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia...
Komli Media ups focus on cross device solutions & creative product
Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Mark Read succeeds Daniel Morel as Wunderman Global CEO
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
In APAC, Mobile Consumers Are Very Different – From Each Other
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
