Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to...
Tagged: interaction
Zuckerberg in India: mn-dollar fund, languages for connected audiences
Among the most discoursed, Facebook’s co-founder Mark Zuckerberg was in the Indian capital to address the first internet.org summit. The initiative seeks to make internet...
ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with...
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
Don’t Forget the Art Behind Digital Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam
Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004...
Data pick of the day: 42% mobile gamers are female
Women can invest time and money in anything that can engage them – this is a known fact but a lesser known fact is the...
Digerati50: Playing midwife to new startups
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director
JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s...
500 Startups appoints Khailee Ng managing partner
Silicon Valley’s 500 Startups has announced the election of two new managing partners, Bedy Yang and Khailee Ng, a Malaysian and a Digital News Asia...
Advertising Week 2014: Technology Takes Center Stage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nick Denton and Michael Wolff square off on privacy, journalism
When Gawker founder Nick Denton and media critic-provocateur Michael Wolff get in a room together, things are bound to get interesting. The two talked privacy...
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
Is It Time To Kill The Banner Ad?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL, Publicis expand ad alliance for programmatic video, Linear TV
Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding...
