WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Tagged: interaction
Ganguly heads strategic planning in Havas KL
Malaysia – Havas Worldwide KL has appointed former OMG communications planning director Anirban Ganguly as head of strategic planning. Source: Marketing Interactive
Kellogg Masters One Key Strategy
Kellogg’s has mastered one key strategy every digital marketer should at least consider. Via digiday,com
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Wine Industry Raises its Glass to Mobile Marketing
Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine –...
Will Samsung Galaxy S4 change marketing?
US – As the Samsung Galaxy S4 is due to launch in a few hours, mobile marketers are already anticipating what it could mean for...
Marketers want more from Pinterest’s metrics
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
Finance brands splash out on mobile spend
Regional – Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012,...
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
Spencer Wong named HK4As chairman
Hong Kong – A HK4As AdSchool and educational programs flagged as key initiatives by newly elected chairman. Source: Marketing Interactive
Sony Xperia fights back with technology
Hong Kong – The newly independent mobile developer launches what it calls its most ambitious campaign for the Xperia brand. Source: Marketing Interactive
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
WireColumn: 2013 – The Rise of the ‘Datavores’?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...
