Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
The Latest AdMonsters Digital Media Leadership Award Winners Sunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest...
An interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms. The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/11/2013
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, “Tough cookies.”...
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the...
Mobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
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