DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
Tagged: integration
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Netflix Said to Be in Discussions for U.S. Cable Carriage
Netflix is in talks to add its application to the set-top boxes of U.S. cable-TV operators, letting customers search for web-based movies and television shows...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
Twitter Extends ‘Second Screen’ Lead With NBC Universal Deal
This morning NBC Universal entered a strategic partnership with Comcast and Twitter to engineer a “See It” feature allowing Xfinity TV viewers to take action...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
SXSW Spotlights Excellence in Social Media Marketing
This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it. As MMW has covered in great detail of late,...
Adform Launches Its DSP Soluti…
Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator: http://t.co/f0xau71p
Skype and Facebook to announce integration
According to several sources Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and...
Real clever social media integration
After a bunch of great Twitter cases I found this really great case showcasing really clever use of social media integration (Like http://www.cph-ink.dk/?p=346 ): MoMA and...
Radian6 launches new features
A couple of weeks back, Radian6 rolled out some new great features: The new release will provide powerful new capabilities with features developed on the...
