Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data...
New podcast editing features in SaaS-based platform streamline publishing workflows and enable deeper integration with targeted advertising ecosystem BAYSIDE, CALIFORNIA — StreamGuys will simplify podcast...
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
AdExchanger | Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The...
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
SnApp, a developer of mobile applications for real estate agents, is tearing it up these days. In one spectacular feat, SnApp successfully built 1,000 mobile...
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for...
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to...
AdExchanger | It’s nice to present a customer who has previously demonstrated a love for, say, ice cream with a coupon for a discounted cone....
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
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