AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
Tagged: integrated marketing
Is this man the most talented creative in America?
Whit Hiler got into advertising in a particularly roundabout way. In 2011, while looking to make some money, he decided to submit an idea to...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to...
AdPeople Japan Appoints Ed Thompson as Business Director
TOKYO – Continuing its rapid growth across Asia Pacific, AdPeople Worldwide announces the appointment of Ed Thompson as business director of its Tokyo office. As...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
PopSugar Insights Keys In On Core Audience
While publishers have been getting deeper into the integrated marketing business, female-focused celebrity news and pop culture media platform PopSugar is trying to go one...
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Wi-Fi advertising…
The guys over @ Adverblog just published some great cases of integrated advertising using Wi-Fi technology. In the German Wings case they used airport Wi-Fi-Spots to supply passengers...
