Mondato Summit Europe
8 to 9 April, 2014 Canary Wharf, London, UK Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on...
Tagged: innovation
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
The Innovation Paradox
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Global Mobile Awards 2014:Short List Announced
Every year the GSMA runs the Global Mobile Awards contest, which honors excellence and innovation across the mobile industry. Selected by a judging panel of...
ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping The List in 2014
Gifting Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December Boston, MA – ChoiceStream, the top choice for brand advertisers...
What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
The Agency Millennials Are Gonna Be Alright
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it...
ChoiceStream’s October Audience Cost Calendar Reveals Six Month High for Travel Segments in Online Advertising
BOSTON, MA – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...
David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Apple Appoints Powerful British Exec as New Head of Retail
Following an extensive search that lasted much longer than anyone expected, Apple has finally secured a top-tier talent to lead the company’s juggernaut retail operations....
Aggregate Knowledge Wins Bronze Stevie Award® for Most Innovative Tech Company
SAN MATEO, Calif. – Aggregate Knowledge, a media intelligence company, was presented with a Bronze Stevie® Award in the “Most Innovative Tech Company” category at The...
Publisher Forum Europe: Staying Competitive with Innovation
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here’s what he had to say on some...
