Tagged: innovation

Asia / Digital marketing / Digital Marketing News / News

14/03/2013

Why More Agencies Aren’t Playing Matchmaker

While agencies always strive to be leaders in innovation, not all of them are stepping up to take on the role of connecting brands and...

Data Driven Advertising / DMP / DSP / RTB

13/03/2013

WireColumn: 2013 – The Rise of the ‘Datavores’?

Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...

Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News

08/03/2013

Automation for the premium

RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...

APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)

26/02/2013

Metrics and Innovation in Digital Marketing

Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia

APAC / Asia / Mobile / Mobile Asia / Mobile Marketing News

23/02/2013

Visa Rolls Out Visa Ready Partner Program

On Friday, Visa formally launched a new partner program designed to “accelerate the introduction of innovative payment solutions globally.” As the global migration from cash...