Mobile Advertising grows over 100% in 2012
Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed,...
Tagged: iab
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
IAB Rules for Measuring Effect…
IAB Rules for Measuring Effectiveness of Digital Advertising: http://t.co/OuzqC3y
Consumer Commerce Barometer by IAB, Google and TNS
Today I stumbled across this really cool tool – so thought I would share it with all of you 🙂 The Consumer Commerce Barometer (CCB)...
5 Digital Measurement Principl…
5 Digital Measurement Principles released by ANA, 4As & IAB today – read more over #mediapost http://t.co/SXbPQRk
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
Online Ad Spending in Asia-Pacific Is Heating Up
Over @ eMarketer I found this article about online ad spending in the Asia-Pacific region – the takeaway: Things are heating up much faster in the region than...
IAB Singapore launches to boost digital in SE Asia
It finally happened – Singapore gets its own interactive organisation (like FDIM in Denmark) – IAB Singapore. IAB Singapore is to be established in the...
Ads more effective after 6pm + Bannerflow
Saw this new resarch from IAB (Internet Advertising Bureau) the other day – The research by the suggests that online consumers are more receptive to digital...
