Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation...
Tagged: iab
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed...
EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, as it aims to...
Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
Digital Video Increases In America; AppNexus’s Deal ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
For Facebook, Measuring Across Devices And Apps Is A Huge Focus
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe
Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB Data Council Provides Foundation for Ongoing Expansion of Digital Advertising Through Quality Data Management PALM DESERT, Calif. – Although ethical and efficient data flow...
eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
#OPSPOV: Is Programmatic Direct a Point Solution?
Though it seems fraud and the scourge of bots were high of mind at the IAB Annual Leadership Meeting this week, EmpiricalMedia’s Steve Goldberg Related...
