Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
Tagged: hotel
Four Seasons Builds Social Properties Around Its Global Brand
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among...
AdMonsters Publisher Forum
Event Type: Publisher Forum Geographic area: US/North America Sunday, November 9, 2014 – Wednesday, November 12, 2014 Sub Headline: Making Media Work Event promo: Join...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
A Tour of YouTube’s Los Angeles Studio
Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke...
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
Random acts of kindness from Hyatt’s
Members of Hyatt’s Gold Passport loyalty program already enjoy numerous benefits when they visit one of the company’s hotels. Soon, however, they’ll also benefit from...
