AdExchanger | The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 08/02/2017
Every media agency today emphasizes the importance of data. But most shops haven’t quite grasped the pulse of data-driven marketing. Ad executives gathered at the...
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
Boston — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announced an expanded role for Nigel Vaz, naming him Global President for DigitasLBi. In...
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
Facebook continued its growth drive in the last quarter of 2016, on the back of mobile advertising and new users signing up on its various...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 03/02/2017
Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO...
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
Ad tech firm C1X (C1Exchange) has roped in Sunil Punjabi as VP and Head of Business, South Asia. Mr Punjabi’s appointment will enable C1X to expand...
It was a watershed year for acquisitions in the marketing sector with traditional players fighting with Private Equity, Consulting and IT firms, Chinese conglomerates and...
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 28/01/2017
Venture capitalists and fashion startups don’t always see each other eye-to-eye — but investors are currently placing big bets on one fashion-tech sector: the online resale marketplace....
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider...
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
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