Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
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‘Successful eCommerce Personalisation: The Experts View’, by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well – why don’t more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability...
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Google Glass Represents The New Age of ‘Tech Intimacy’
The development and launch of Google Glass could usher in an era of computer intimacy. That’s according to comments made public Friday by Intuit Chairman...
Judge: Apple, Google Conducting Business in The Courtroom
Apple and Google have now spent years locked in legal battles over an increasingly complex array of patent ownership and violation claims. So intense, convoluted,...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
Microsoft Readying Challenge to Google Glass
In February, Google opened our eyes to the great many possibilities born of a remarkable wearable technology that is being hailed as one of the...
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Partners Gear Up for First Mobile Search Webinar
Hosted Numbers has announced their upcoming webinar, “Closing the Loop on Mobile Search Marketing.” A companion piece to their recently released white paper, the webinar...
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
Bing: Enhanced Search Query Report Offers Even Mor…
Bing: Enhanced Search Query Report Offers Even More Specific Options lnkd.in/tsWmkY
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
