‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
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Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
Google Says User Data is Private, Protected From PRISM
Following an announcement this afternoon from Facebook CEO Mark Zuckerberg, who affirmed that Facebook “is not and has never been part of any program to...
YouTube Touts Surge in Mobile Ad Sales
Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Facebook Introduces App for Google Glass
We’ve known for some time that it’s coming. But on Thursday, the app finally arrived. Facebook has just rolled out a version of its app...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
