Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
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What Twitter’s Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time...
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Boingo Expands Wi-Fi Advertising Services in Canada
Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel and Leisure Segments via BOLDstreet Partnership LOS ANGELES – Boingo Wireless (NASDAQ:WIFI), the...
Cloud Marketing Platform Turn Launches Japan Operations
Cloud Marketing Platform Turn Launches Japan Operations Tremendous Regional Growth Spurs Asia-Pacific Expansion for Top Marketing Software Company REDWOOD CITY, Calif. and Tokyo – Turn (www.turn.com),...
Now, Let’s Stop Calling These Ads ‘Native’
Mention “native advertising” to a media buyer these days, and he or she will ask what exactly you mean by it. Advertorials? Promoted Tweets? Search...
Inc. Magazine Names OpenX to Annual Inc. 500 List
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
Internet Marketing Association Confirms Speakers for IMPACT13
This week, the Internet Marketing Association announced additional speakers for its upcoming IMPACT13 conference along with a robust line-up of presenters for the event’s various...
MediaShift Strengthens Position as a Digital Advertising Leader in Travel and Hospitality with Two New Strategic Hires
Seasoned Professionals Tapped to Drive Revenues for Hotel and Airport Network Partners NEWPORT BEACH, Calif. – MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology...
Microsoft CEO Steve Ballmer to Retire Within Next 12 Months
Microsoft Corp. Chief Executive Officer Steve Ballmer, who has struggled to adapt to an era of declining personal-computer sales, will retire after more than a...
Vertical Search Works Focuses on Video, Hires Bill Drolet as Senior Vice President of Video Platform Sales
Seasoned Expert Joins VSW as Video Business Explodes NEW YORK – Top search technology company Vertical Search Works (VSW), continues to cultivate its video business by making a...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
ATS London Agenda, and Why the Industry is Moving On
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
Turnkey, Real-Time Local Marketing Solution on Facebook Increases Reach and In-Store Sales
BLiNQ Media and ShopLocal team up to provide dynamic local social marketing at national scale NEW YORK & CHICAGO – A new product called Local LiFT...
