The Weekly Digital Marketing Update @ Copenhagen INK (02-12-2013)
Asia Digital Marketing News Retailers Go All In on Mobile, Online Marketing for 2013 Holidays Data Driven Advertising Rubicon Project Expands Operations in France, and...
Tagged: google
‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most...
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
The Weekly Digital Marketing Update @ Copenhagen INK (25-11-2013)
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Google, Zappos, Uber And Foursquare: How Consumer Data Drives Better Customer Experiences
Google, Zappos Labs, Foursquare and taxi-hailing app Uber talked about the trade-off of consumer data in exchange for better customer experiences during PSFK’s Future of...
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue...
IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
The Weekly Digital Marketing Update @ Copenhagen INK (11-11-2013)
Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Facebook Ads Could Overtake Google Adwords: http:/…
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
Google’s Mobile Tracking: The Advertising ‘Holy Grail?’
News that Google is continuously tracking people’s whereabouts has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search...
