Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Tagged: google
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
Twitter’s Masaki Hamura joins AKQA as MD for Tokyo office
Strengthening its Japan operations, AKQA has appointed Masaki Hamura as the Managing Director of its Tokyo office. Mr Hamura will lead the Tokyo team as...
Neo@Ogilvy augments focus on ‘performance media’ in HK
Responding to the growth in the demand for performance media in Hong Kong, Neo@Ogilvy, Ogilvy’s global media agency and performance marketing network, has bolstered its...
The Weekly Digital Marketing Update @ Copenhagen INK (10-03-2014)
Asia Digital Marketing News Airbnb comes to the rescue of those with #SXSWproblems MMW in Austin for SXSW For new era, Time ups its digital...
Apple, Google Reportedly Lose Smartwatch Maker to Intel
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won...
The Weekly Digital Marketing Update @ Copenhagen INK (03-03-2014)
Asia Digital Marketing News At Home on the Range: The Psychology of Mobile Al Jazeera launches campaign to free jailed journalists Advertisers Ramp Up Performance-Based...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB Data Council Provides Foundation for Ongoing Expansion of Digital Advertising Through Quality Data Management PALM DESERT, Calif. – Although ethical and efficient data flow...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
MomentFeed CEO: Why Google, Microsoft Are Looking To ‘Local’
Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
Google Joins Brands’ Pre-Olympic Protest of Russia’s Anti-Gay Law
American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights. The day before the 2014 Winter Olympic Games officially kick...
