Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
Tagged: google
How to boost mobile ROI through smart mobile site design
Given audience media behaviour today, various experts reiterate the importance of a site that is optimised for mobile. Yet some of the biggest brands are...
YouTube Product Head Shishir Mehrotra Steps Down
YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks...
YP, OpenX Join Forces In Programmatic Deal
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid...
Google's AdWords platform in Bahasa aimed at Malaysian SMEs
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed...
Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
As brands fall short in their storytelling…
Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
#sowhoknew: Google Nose Stinks
Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the...
The Weekly Digital Marketing Update @ Copenhagen INK (31-03-2014)
Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker...
