ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision
Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out. YouTube’s parent company has created a tool...
Tagged: google
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
MH370: Experts meet in KL to discuss ICT in aviation
More than than 50 high level experts from all over the world have confirmed their attendance at an ITU discussion of real-time flight monitoring even...
Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
Speed is the new currency in a mobile world: Rahul Welde
The continued evolution in the media landscape has opened up new opportunities and given birth to important channels of communicating with consumers. For marketers, a...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
