The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Tagged: google
Pandora Weighs Talk Radio as It Targets More Listeners in Cars
Pandora Media, the biggest internet radio company, is considering expanding its programming beyond music to formats such as sports, news and talk as the service...
What If Advertisers Asked For An Alternative To The Agency Commission Model?
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such...
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
There is a feeding frenzy going on in the online video tech space at the moment – with big media business looking to shore up...
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even...
Samsung crafts interactive mktg push for new product launch in China
After the launch of Galaxy S4 Zoom, Samsung has launched Samsung Galaxy K Zoom that aims to cater to consumers’ increasing demand for quality photos...
Automotive’s evolution into a media channel & life app
We have noticed a key theme emerging for 2014. How does this apply to automotive? Automotive is being modified by the behaviour of mobile audiences...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Shoppers flocking online for convenience, prices: Google
Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows....
Adobe: U.S. Search Ad Spending Up 9%
Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent...
The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
