Facebook vs YouTube: The beginning of a video war
As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another...
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Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
YouTube MCNs Present Opportunities For Telcos And TV Companies
What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge....
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Flash sales: Key component of India’s e-tailers’ tentpole strategy
Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract...
Youth, not the only driver of multiscreen behaviour
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
Verizon, Sprint And T-Mobile Muse On Monetization
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your...
‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using...
Two decades hence, banner ads going strong but with challenges ahead
It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as...
Indian consumers ‘haunted’ by remarketing: Report
Online shopping has become more than just a fad for the tech-savvy consumers in India and marketers are adding fresh attributes to enhance the experience...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
WeChat’s ‘ultimate social sensation’ positioning in Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then...
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic...
