Samsung Hopes Software Will Make It the Google of Smart Homes
Samsung Electronics Co.’s challenger to Google software is moving from phones to big-screen TVs as the South Korean company tries to capitalize on the burgeoning...
Tagged: google
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Trending in India: From Atal Bihari Vajpayee to Santa Claus
While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the...
DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions
Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
Marketing Mixed Opinions On The Future Of Attribution
The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm....
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
Now advertise on Google in Hindi
Industry experts have expressed their concerns over the lack of regional language content on web and how it acts as a deterrent for a large...
