The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
Tagged: google
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Experts debate whether mobile offers marketers enough options to spend
The famous “year of mobile” came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to...
T-Mobile is winning telecom’s war for consumers with user interaction
The telecom industry is a ruthless battleground for consumer dollars, and complexity is the strategy of choice for the competing parties. Unintelligible contracts and fluctuating...
Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast,...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Google Extends €150m Olive Branch; Cuts Inventory Deals with Twitter & Baidu; Adobe buys Tumri
In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri....
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
Online playfield expands to health, edu, grocery, fin
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing....
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Crossway between Gamification and Google Analytics
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than...
Google Makes Major “Mobile-friendly” Change to Seach Algorithms
Most people know that Google uses a complex system to determine which results to show from a search query. What some people may not know...
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
