Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
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Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Cohn & Wolfe Chief on why Six Degrees is important in its Asia growth plans
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
What Microsoft’s move to Baidu from Bing in China means
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
BlackBerry’s New Phone Switches to Android
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
#ReThink: Ad blocking, nothing more than a flimsy band-aid
Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the...
