The Race Is On to Reach India’s Next Billion Internet Users
Google TV commercials for India showed people how easy it is to search for cricket scores on its app. Actors in Amazon’s ads sang a...
Tagged: google
Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
AppsFlyer Debuts in Brazil; Adsmovil & Moat Announce Partnership Around Viewability
In this week’s LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the...
10 grin-inducing digital marketing stats we’ve seen this week
For more stats, as ever, we urge you (all together now), ‘check out Econsultancy’s Internet Statistics Compedium‘. US app downloads down 20% YoY May 2015...
Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
And it is ‘transparency’ that makes Google the top brand
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
Holiday Inn, Ogilvy embody China’s middle class tensions
Ogilvy & Mather Advertising and OgilvyOne Shanghai have launched Holiday Inn China’s largest campaign of the year, marking the second wave of the new global...
How Promoted Pins Will Drive the Next E-commerce Revolution
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below),...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
Dentsu Aegis Network appoints Tony Chen to three strategic positions
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
