‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Tagged: google analytics
A New Metric For Publishers; Google First Look Is In Beta
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that...
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
Data pick of the day: Google+ more popular than you think
As Google+ redefines its image to focus on communities and collections, GlobalWebIndex looks at why the social network is more popular than you might think....
Twitch Competes On Bandwidth Usage; Groupon’s New CEO Is Optimistic
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Project Loon: Indonesian ISPs want in on the action
Indonesian Internet providers are complaining about being left out of the recently-announced collaboration between Google Inc’s holding company Alphabet Inc and the republic’s three main...
Ujicoba Project Loon, Google anak tirikan penyedia jasa Internet?
350 penyelenggara jasa internet berharap dilibatkan dalam uji coba Project Loon Via DNA
Brands And Agencies Should Practice Safe Advertising With Google
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MarketShare And Other Vendors Unite Against Walled Gardens
AdExchanger | Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem...
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
The Future Of Pinterest; Inside Google’s Subscription Service
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to...
Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?
AdExchanger | It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers...
