The ‘Bugs’ Are Out at Google I/O
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference...
Tagged: google analytics
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
Google Glass: Is The Honeymoon Over?
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
comScore Showcases Latest Trends in the U.S. Smartphone Market
On Friday, comScore published data from its MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
Google Glass Represents The New Age of ‘Tech Intimacy’
The development and launch of Google Glass could usher in an era of computer intimacy. That’s according to comments made public Friday by Intuit Chairman...
Judge: Apple, Google Conducting Business in The Courtroom
Apple and Google have now spent years locked in legal battles over an increasingly complex array of patent ownership and violation claims. So intense, convoluted,...
Microsoft Readying Challenge to Google Glass
In February, Google opened our eyes to the great many possibilities born of a remarkable wearable technology that is being hailed as one of the...
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
How to Optimize Your Business Page for Google+ Local
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Source: ClickZ Asia
Google keyword advertising is waste of money, says…
Google keyword advertising is waste of money, says eBay report lnkd.in/TGd_j8
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Google Upgrades AdWords To Focus On Mobile
In 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product. Now Google has completely...
