Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Tagged: google analytics
Facebook Ads Could Overtake Google Adwords: http:/…
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
Google Gains Retail Velocity
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the...
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
How Ad Agency Life Resembles The Human Centipede
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Google Hides Search Terms From Publishers, Marketers
When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the...
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze,...
Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Apple, eBay, Google Marching Into The Indoor Location Market
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013. For...
Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
