Talking Beeswax With CEO Ari Paparo: A Bidder When You Need One
AdExchanger | Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with...
Tagged: google analytics
Driving Data; More Facebook Real Estate
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Driver’s Seat Carmakers are firmly behind the wheel when it comes...
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Affiliate Linking And Data Collection: When Revenue Isn’t The Value
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Google’s Ad Security Push Spurs Industry To Batten Down Hatches
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit...
Google Woos Developers With Monetization Tools At I/O 2015
App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time...
Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management...
Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure...
