Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
Tagged: goggle wave
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Android Pay arrives in Hong Kong
Following the introduction of Android Pay in Singapore and Australia earlier in this year, MasterCard introduced the service in Hong Kong, the third location in...
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Inside Google’s US Media Rebate Program
AdExchanger | The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of...
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
