Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Tagged: goggle wave
Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
Things We Learned: Newsrooms Adrift in Data Matters
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Apple, eBay, Google Marching Into The Indoor Location Market
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013. For...
Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
WhitePages Wants to Help Marketers Comply with New FCC Regulations
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply...
Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
