U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
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All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Blis Australia picks Bold Media as communications agency
Blis has appointed Bold Media Australia to head up its local media relations and communications activities. Blis works on behalf of global brands such as...
Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns
A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by...
Designer Philippe Starck Is Helping China’s Xiaomi Go More Upscale
China’s Xiaomi made its name with good-quality, low-priced smartphones and gadgets. But a product launch event in Beijing just made clear how the company is...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
JWT Jakarta names Johan Shabudin as CEO Lulut Asmoro retires
J. Walter Thompson Asia Pacific has promoted Johan Shabudin to the role of Managing Director of J. Walter Thompson Jakarta. Mr Shabudin takes the reigns...
Can a Third-Party Logistics Company Really Save You Money?
Now that 96 of the Fortune 100 companies use third-party logistics (3PL) providers to handle shipping, it has become obvious that there must be concrete...
Naspers Sells Allegro; Armis.Tech Launches in France
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France;...
FB’s Adam Mosseri on why India is a key market for growth
Ever since Mark Zuckerberg’s Townhall in Delhi last year, India has frequently been mentioned in Facebook’s plans for growing the social media platform further. There...
What agencies need to know about navigating a digital future now
Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital...
Android Pay arrives in Hong Kong
Following the introduction of Android Pay in Singapore and Australia earlier in this year, MasterCard introduced the service in Hong Kong, the third location in...
