The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire,...
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
AdExchanger | Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream. “Pokemon GO created more...
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
There was a lot of M&A this year in advertising technology. According to <a href="https://docs.google.com/spreadsheets/d/1DSPbhH5hmJiN02Xu3SbU6PngqCkZ_lcv9ZYlfHxJBMM/edit#gid=0″>Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in...
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen...
The 50th iteration of the geek-fest that is the Consumer Electronics Show kicks off on 5th January under the banner of ‘The Future is Now’....
With the holiday season here, the priority for travel marketers is to understand travel intent for the season. Sojern, the performance marketing platform for travel,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/12/2016
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
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