In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/02/2015
Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will...
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and...
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
The online retail market in the ASEAN 6 counries –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have the potential to grow 25 per cent annually...
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/02/2015
Lucky magazine, the women’s shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person...
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their...
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
Enterprises embracing rapid change in the way they do business may have been all the talk in 2014, but this is the year they must...
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