The telecom industry is a ruthless battleground for consumer dollars, and complexity is the strategy of choice for the competing parties. Unintelligible contracts and fluctuating...
Wunderman Shanghai has been appointed as integrated communications agency of record forpopular travel appTao OnThe Road. Wunderman’s duties include leading strategy, creative and digital across...
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
Chances are you’ve either never heard of Meerkat and Periscope or you’ve already heard way too much. In the span of a few weeks, these...
I remember years ago when an old boss of mine had one of those brick phones. Back then, mobile phones were a luxury and the...
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
Amidst conversations on net neutrality in India and the ecommerce giant Flipkart pulling out of Airtel Zero, another development in India that was trending and...
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
Most marketers probably think they have a solid handle on understanding consumer households. The problem is, they’re most likely doing it based on little more...
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
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