#sowhoknew: A ‘dislike’ button on Facebook? I dislike…
Mark Zuckerberg has finally raised the notion of introducing a ‘dislike’ button on Facebook but it seems that many users (myself included) believe the idea...
Tagged: go
Microsoft Asia appoints VP for Microsoft Business Solutions
Microsoft has appointed Simon Davies as its new vice president of Microsoft Business Solutions for Asia. Mr Davies will be responsible for the full portfolio...
YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Huawei’s Honor 7 smartphone goes up for pre-order in Malaysia, on sale Sept 28
Chinese communications giant Huawei Technologies Co Ltd has made its Honor 7 smartphone available for pre-order in at Vmall.my from Sept 22 and will go...
I-want-to-go moments: Asian consumers going places with mobile
Over the weekend, my wife and I were invited to a friend’s daughter’s fifth birthday party, and we wanted to pick up a storybook as...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full...
The Countdown Begins: Rubicon Survey Shows Holiday Shopping Season Has Already Begun
Hey, don’t kill the messenger. This is just something that retail marketers need to know. It doesn’t take too long after the kids go back...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
Why ‘open’ partnership matters in the marketing business
Henry Tajer The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations – Henry Tajer, Global CEO,...
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Week in Review: The Internet, messaging apps and elections
Singaporeans go to the polls today better informed than ever, thanks to the Internet and messaging apps, says Karamjit Singh, who also is excited to...
Singapore’s polls, where politics intersects with technology
Today, Singaporeans go to the polls for the 17th time, and the 12th since Independence in 1965. Benjamin Cher looks at what role technology is...
Mobile indispensable research tool for South Korean youth
You might be tempted to think that people in tech-advanced Asia-Pacific countries are most likely to own lots of different devices. In reality, it’s Europeans...
MEC Hong Kong appoints Herbert Lam as Head of Digital
MEC, a media agency, has appointed Herbert Lam as new Head of Digital of their Hong Kong office. Mr Lam will lead the digital team...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
