How SIA’s first native social brand video went viral
In a move to generate conversations online on the brand, Singapore Airlines tasked Dentsu Mobius to launch its first native social brand video. Background Singapore...
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The Tesla approach to ERP
Companies can go beyond the perceived limitations of ERP in the same way Tesla has for speed, economics and disruption in the car industry, writes...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
#sowhoknew: How would you answer the World’s toughest interview question?
The toughest question asked at an interview is posed by Facebook according to a recent Business Insider article. Why? Because Mark Zuckerberg will… “only hire...
Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’
AdExchanger | Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s...
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
#sowhoknew: Why this kids puzzle is driving the internet bananas?
This simple brain teaser has taken Facebook by storm. Now it’s infiltrated LinkedIn as well. But why? It’s so easy to solve. Or is it?...
Week in Review: Lessons in spectrum refarming and e-commerce
E-commerce and spectrum news in the region grabbed Karamjit Singh’s attention as Japanese players struggle, brick-and-mortar Indonesian players go online, and Singapore’s telco regulator shows...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
Two-fold increase in digital wallet users in APAC: Survey
With m-commerce on the rise, digital wallets are also gaining acceptance in the APAC market slowly. A recent survey by MasterCard highlighted that one in...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
