AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
Even the most creative chefs can turn any ingredients into a succinct recipe. Now try that with emojis. Ikea, ever the inventive company with equally...
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/09/2015
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
AdExchanger | Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
It seems that everybody is a tech blogger these days. Even Newt Gingrich, who made his debut on Mashable reviewing the Apple Watch. Mashable approached...
Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain...
Animonsta Studios has overcome the shortage of skilled talents in Malaysia’s creative content ecosystem to create an animation show that is distributed to broadcasters in...
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul...
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to...
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA
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