TEL AVIV, Israel – SOOMLA, an innovator in mobile gaming analytics, today announced its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending...
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big...
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
AdExchanger | Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a)...
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
AdExchanger | It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural...
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/10/2015
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
AdExchanger | With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly,...
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average...
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
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