LG, Smartclip And Starcom Debate Future Of Programmatic TV
Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic...
Tagged: future
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Pinterest Adds Better Measures For Its Future Advertisers
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like...
Acronis sees an Asian future for its backup solutions
Asia accounts for 70% of revenue with emerging markets a current key focus Via DNA
WIRED 2014
16 to 17 October, 2014 London, UK Special Discount for MobiAD Readers! WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
HDS architecting solutions for 'business-defined IT'
Organisations need to invest in future-proof infra that can weather dynamic change Via DNA
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the...
Data pick of the day: 42% online users seek sites to fund new projects
With concepts such as crowdfunding becoming a reality, it is evident that people are interested in helping to launch new projects via sites such as...
Why You Need To Be At Internet Week NY 2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
For Facebook, Measuring Across Devices And Apps Is A Huge Focus
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
Taco Bell continues to bash McDonald’s in a new spot
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
The world needs to unite on privacy and trust: EU official
The future of the Internet demands a new proactive attitude in how governments, the industry and academia collectively manage issues such as privacy, security and...
