Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
Tagged: friday
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Microsoft Injects More Transparency Into Ad Exchange, Stops Short Of Including Audience Targeting
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner...
P&G Shifts More Ad Spend To Addressable Digital Channels
The world’s biggest advertiser wants more targeting. According to comments made Friday by Chief Financial Officer Jon Moeller, Procter & Gamble (P&G) has seized the...
In Speech, Obama Conflates Ad Tracking With NSA Spying
In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign...
EPrize Says HelloWorld
Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also...
British Spy Agency: SMS Privacy Doesn’t Exist
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
Oracle’s Responsys Buy A ‘Huge’ Move Into B2C Marketing
Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys,...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to...
Mobile, Programmatic Media Draw Advertiser Budgets In Q4
With mobile accounting for more than 39.7% of all online traffic this Thanksgiving weekend – a 34% increase from Black Friday 2012, according to IBM’s...
Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail...
Marketing Ops & Tech Summit
Event Type: Marketing Tech Forum Geographic area: US/North America Wednesday, May 14, 2014 – Friday, May 16, 2014 Sub Headline: How Digital Marketing Works Registration...
Microsoft Talks Ads; Real-Time Data Spews Forth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
CMOs Talk Big TV And Big Data At ANA’s Annual Confab
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous...
