Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
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Mobile Trends Outlook:What Will Be Hot in 2013
Golden Gekko and a number of other marketing groups have released their top mobile trends for 2013 list, with a whole host of great advice...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-25)
The Click Isn’t Dead: Why We Should Embrace CTR 2.0: http://t.co/46TXCzFr # Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-23)
How Johnson & Johnson Uses YouTube to Create Awareness: http://t.co/npTpUHrp # What Happens In Media Planning: http://t.co/9bhz0YDB # Your guide to Facebook’s new ad analytics:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-03-12)
Undertone (ad network) Promises Brand Lift Or Money Back: http://t.co/Bp7TIAfa # Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] http://t.co/FZMbow0H # Is This the Best...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-06)
Olympics to give Procter & Gamble $500M boost: http://t.co/nv4GlMh1 # What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff: http://t.co/EhC86Cud # Pinterest Rivals Twitter in...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-30)
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-08-29)
Facebook Kills Off Deals, Its Groupon Competitor http://t.co/QeaFrh1 # Deciphering Dynamic Advertising: http://t.co/qeHPOfZ # Bing Webmaster Tools Integrates Yahoo Traffic Data: http://t.co/bz89WEK # Tweaking The...
MailerMailer’s latest Email Ma…
MailerMailer’s latest Email Marketing Metrics Report- free download: http://t.co/lioSW1l
Consumer Commerce Barometer by IAB, Google and TNS
Today I stumbled across this really cool tool – so thought I would share it with all of you 🙂 The Consumer Commerce Barometer (CCB)...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-07-04)
5 digital trends to watch: http://t.co/49LnPwQ # P&G's Picks Up Fans From Social Gaming: http://t.co/uiFqw37 # Preview Gmail's new look http://t.co/4jaKtKv and Google Apps' new...
Social Media Marketing & ZMOT …
Social Media Marketing & ZMOT from Google – free Marketing eBook: http://t.co/5pD9IJn
The 5th annual Asia Pacific Di…
The 5th annual Asia Pacific Digital Marketing (ADMA) Yearbook can be downloaded here for FREE: http://t.co/rr7PbHE
7 social media marketing tips from a Facebook insider!
Today many advertisers are increasingly allocating marketing budgets to Facebook – some talk about it being an advertising gold mine… Because by placing ads on...
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
