As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
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How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
The Weekly Digital Marketing Update @ Copenhagen INK (04-07-2014)
Asia Digital Marketing News French World Cup team says ‘Yo’ to its fans with viral app Up, Up, and Away: Move to Mobile Hits New...
4 disruptive technology trends impacting mobile advertising
Successful marketers understand that advertising must constantly evolve to reach targeted consumers at the right time on the right platform, and that brands cannot afford...
Another Firm Exits Free Ad Serving
Free ad-serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad selling platform for publishers, sent a notice...
Amazon Announces Fire Phone! First device targeted at Mobile Shopping
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week. While the phone has some...
Spotting the original thinkers
I can feel the week coming to a slow down as we begin Friday at the Palais. I am already saying a few goodbyes to...
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
Microsoft At Cannes: ‘Programmatic Is Only Part Of The Opportunity’
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official...
Free Autodesk software for all students and public schools
Move to boost innovative thinking among youth Via DNA
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
Of the programmatic haves & non programmatic have-nots
It may appear that the advertising ecosystem, specifically the component that is impacted by technology, is mushrooming with too many players on the programmatic side....
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
