Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Tagged: free
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
How VideoBlocks plans to undercut the stock footage market
VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD...
It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Platishers, beware: Say Media gives up on publishing
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
Verizon, Sprint And T-Mobile Muse On Monetization
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your...
Indian consumers ‘haunted’ by remarketing: Report
Online shopping has become more than just a fad for the tech-savvy consumers in India and marketers are adding fresh attributes to enhance the experience...
AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
Missed call ad unit: Hit or a miss?
In markets such as India, the ‘missed call’ tactic in mobile marketing initiatives is not uncommon. Popularly seen on platforms such as Facebook that have...
Zuckerberg in India: On connectivity, local languages & internet relevance
If there was one word that would surmise Mark Zuckerberg’s passion and focus areas, it is ‘connectivity’. When Facebook positions itself as a platform that...
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
