Brands speaking the emoji language
Emojis, invented in Japan for sending pictographs between phones, were extremely popular in the nation for a number of years. It gradually spread across the globe...
Tagged: free
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Tao On The Road assigns digital mandate to Wunderman Shanghai
Wunderman Shanghai has been appointed as integrated communications agency of record forpopular travel appTao OnThe Road. Wunderman’s duties include leading strategy, creative and digital across...
Dulux plans a new campaign for Weathershield Max
Dulux, a paints brand from AkzoNobel India has launched its ‘Crackproof+’ campaign showcasing Dulux’s advanced premium exterior emulsion: Weathershield Max. It is an extension to...
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Net Neutrality: The debate rages on
Before adding to the ongoing debate on Net neutrality, maybe one must begin by thanking John Oliver and his team for simplifying the geeky notion...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
Gawker’s ‘bullshit-free’ approach to video
While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of...
Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
Top 3 highlights for mobile marketers from Facebook’s ‘F8′
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
