Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
Reddit, the collector of Internet ephemera and petri dish of memes, is in full meltdown mode. The self-proclaimed homepage of the Internet devolved into chaos in...
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons...
It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is...
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
It has been a busy week for the ecosystem, and for DNA! While MDeC works to strengthen the gaming ecosystem, DNA does the same by...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Taiwan Beer wanted to raise awareness and encourage trial of its latest product Honey Beer, and tasked Wunderman Taiwan to do the same. Wunderman Taiwan...
DNA is proud to share with readers our second Telco Deep Dive PDF special, made available for you to download and read, or to keep...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/06/2015
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
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